Hu Zhen Long
Hu Zhen Long
The brand name of Hu Zhen Long was used in 1948 by a father and son Mr. Hu Teng and Mr. Hu Qing Nian. They came to Singapore in 1930’s from An Xi Province of China. In 1948 they began manufacturing pure sesame oil, a native artisan product from their ancestry home land. Their residence cum shop front and production plant was at Old Jurong Road. Besides own shop retail, the sesame oil was also exported to Malaysia and distributed to local provision shops as an essential fragrant cooking oil. It was also widely used in healthy meals for post-partum mothers who had just delivered babies. Due to their integrity in doing their business, the brand slowly became popular.Mr. Hu Ching Nian married Madam Teo who was from a Bakwa (BBQ Pork) family. Hence in 1972 Hu Zhen Long added manufacturing and selling Bakwa, a delicious marinated meat. At that time, some Asian tourists who after visited the ever famous Jurong Bird Park would drop by to patronise the shop to buy as gifts from Singapore.
In 1980, Hu Zhen Long was relocated to Clementi. By this time, the business was handed to the younger generation. The siblings continued to offer more flavours like Pork Floss and Beef Bakwa etc. These are ideal gifts for social visits especially during Chinese New Year !
While the Clementi premises remains as the flagship and continues serving the growing customers, the additional location in Chinatown brings the brand closer to all tourists from various countries. They simply fell in love with Hu Zhen Long’s Bakwa and local delicacies.
A visit to the Chinatown shop will be greeted by warm service and the nostalgia of the decor. As you browse through the shop, you can discover a range of our products on display such as Sesame Oil, various flavours of Bakwa, Freeze Dried Durian, Satay Cashew Nuts, local spices and seasonings, and snacks that are sought after by Singaporeans !
In 1980, Hu Zhen Long was relocated to Clementi. By this time, the business was handed to the younger generation. The siblings continued to offer more flavours like Pork Floss and Beef Bakwa etc. These are ideal gifts for social visits especially during Chinese New Year !
While the Clementi premises remains as the flagship and continues serving the growing customers, the additional location in Chinatown brings the brand closer to all tourists from various countries. They simply fell in love with Hu Zhen Long’s Bakwa and local delicacies.
A visit to the Chinatown shop will be greeted by warm service and the nostalgia of the decor. As you browse through the shop, you can discover a range of our products on display such as Sesame Oil, various flavours of Bakwa, Freeze Dried Durian, Satay Cashew Nuts, local spices and seasonings, and snacks that are sought after by Singaporeans !
